I can´t explain why but I love it.
The music, the playfulness, the magic...if this would be a 2 hour film I would happily watch it, if their coffee tastes like that I´m more than hooked too.
Next time I will buy Taylors coffee, mission accomplished.
Meanwhile I keep on dreaming...
'Welcome to Coffee' takes viewers on a journey through a 'coffee cosmos' with Budgen taking three weeks in his studio experimenting with lights, sounds, shapes and textures to craft the advert.
Set to a version of an 1855 American composition called 'Listen to the Mockingbird' the ad has no dialogue and begins in the deepest, darkest region of the coffee cosmos. As the camera pans out past a series of abstract yet recognisable objects, the viewer travels through the coffee drinking experience.
Next, the advert illustrates the awakening of the senses with bird-like whistles and quick shots of bright colours. Alert and engaged the ad returns to the cosmos where all of the elements now feature with three packs dancing into the frame along with the 'Welcome to Coffee' tagline.
Jess Bacon, marketing manager of Taylors of Harrogate, said: "The vast majority of ads go unnoticed or forgotten; particularly in the world of coffee, where romantic liaisons and brimming mugs are the ‘beige’ creative norm. We want to disrupt that and deliver the unexpected, to be confident and distinctive. Ultimately, we wanted to create an ad just like our product; a complex, magical, and mind-blowing coffee experience."