A new line of anti-aging products is launched in Germany now and, as far as I know, will be sold in pharmacies. So far so good. Despite my age I don´t consider myself as a potential customer...yet.
What made me read the ad again was the name. Boots laboratories? Boots? Serum7? Something made click in my head.
This is nothing different than the English much loved anti-aging skin series from ordinary Boots drugstores! Weird to see something so quintessentially English being sold here now. Weird to see it in different packaging, with a different name and maybe even a different price (it is not cheap there and won´t be cheap here I guess). Don´t think that this could be a first step of a British invasion - with DM and Rossmann I don´t really see any market for Boots in Germany - it´s just another Procter&Gamble product line.