Never too early...

...to start shopping, at least here in the UK. Where in Germany newborn babies get pretty much locked away for the first few weeks of their life, here it seems you find them everywhere. Preferably in shopping trolleys and shopping centers in general (and sadly still way too often sort of "sitting" in push-chairs meant to be for toddlers, but that is another topic really). So another insignificant but interesting difference: in Germany newborn babies are kept at home, here they are on display in Tesco.
0:0, as I don't really have an opinion on that (happens rarely but happens ;-))

www.corbisimages.com